• Home
  • Fractional Global Growth
  • ExportScale
  • ExportScale Assessment
  • ExportScale Growth Path
  • Meet Roxanne Baumann
  • The Journey Behind
  • Testimonials
  • Contact
  • In The News
    • Why Export?
    • Export: A Strategic Playbook
    • WisBusiness Podcast
    • IOM Trading Perspectives July 2025
    • Tariffs? Uncertainty?
    • 2025 Tech Summit
  • China in 5-10 Years

Why Export?

  • 96% of the World's Population is OUTSIDE the US. Why bet your business on the 4% of customers domesticially?
  • 75% of the world's upcoming middle class and purchasing power is outside of the US.
  • Access to larger markets - by exporting, companies often tap into larger or more lucrative markets.
  • Diversification of Revenue Streams - Exporting reduces dependency on a single market. Economic downturns in one region might be offset by growth in another.
  • Economies of Scale - Serving more markets allows companies to increase production, often reducing per-unit costs and boosting profit margins.
  • Competitive Advantage - Operating in international markets can drive innovation, improve product quality, and make firms more competitive both domestically, and globally.
  • Exposure to Growth Opportunities - Many emeging markets have higher growth rates than developed ones, offering businesses the chance to grow faster than they might in stagnant or saturated domestic markets.
  • Extend Product Life Cycles - A US product at the end of its domestic life cycle may be totally new to an international market.
  • Growth - Companies grow 2-4 times faster than those that only sell domestically. And, they are more resilient during economic downturns.
  • Companies who export report higher wages, which can lead to workforce retention.
  • Profitability - Exporting firms are 8.5% more productive and 17% more profitable as reported by the International Trade Centre.
  • 97% of US exporters are small or medium-sized enterprises; and they account for 33% of total US export value. Most manufacturers export reactively to no more than 2 countries (typically Canada/Mexico), missing growth opportunities in other countries.

We use cookies to enable essential functionality on our website and analyze website traffic. For more information, read our Cookies and Privacy Policy.

Your Cookie Settings

We use cookies to enable essential functionality on our website and analyze website traffic. For more information, read our Cookies and Privacy Policy below..

Cookie Categories
Essential

These cookies are strictly necessary to provide you with services available through our websites.

Analytics

These cookies collect information that is used in aggregate and in an anonymized form to help us understand how our website is being used and how effectively our site is performing.